Indianapolis based and a leading global speaker and headphone manufacturer, Klipsch, has a new face. Indianapolis Colts QB Andrew Luck announced on Monday that he has signed a multi-year deal to pitch products as an official brand ambassador with Klipsch.
Luck has a unique opportunity with Klipsch to demonstrate his skills as an architect, the field he majored in at Stanford University. Luck will be incorporated heavily into the product development, marketing, and social efforts serving the brand itself, as well as its headphones and home audio products, and will play an integral role in designing products for Klipsch that will likely bear his name. Luck’s first assignment will be a headphone series.
Ever since he was introduced to the sweet sound of Klipsch speakers in the Indianapolis Colts weight room, Luck has made it a priority this offseason to get in contact with Klipsch officials and put his architecture degree to use. Luck was immediately appealed to Klipsch when he found out that they are a local company. Luck wanted to be affiliated with the quality products produced in town.
“You can imagine our excitement when Andrew reached out to us expressing his interest in our company and its products,” said Paul Jacobs, CEO of Klipsch. “As a staple in both the community and international sports arena, he will help play a major role in creating new opportunities for brand and product visibility. With our brand ideals aligned, this organically-developed relationship is one we look forward to having for years to come.”
Although not nearly as active as Redskins QB Robert Griffin III when it comes to being a sports marketer, Luck is undaunted by the criticism and put all his attention towards proving himself on the field first during his young professional career. Luck has also put emphasis in representing products with proven quality and finding sponsors that are interested in helping his charitable causes; which right now are primarily Riley Hospital and the Indianapolis-Marion County Public Library.
With Luck being a technology guru and always staying one step ahead of the tread, flashing the best and brightest phones on the market, I can only expect headphones with an out-of-this-world design. All joking aside, this is an awesome opportunity for Luck that will allow him to use his skills in design, development, and “other creative elements” that he studied in several of his architecture classes at Stanford. Luck’s passion to use his architect background during the demanding and rigorous schedule that is the NFL, where many argue that there is no “off-season”, truly shows how special and outstanding Andrew is as an individual and a leader.
Klipsch will integrate Luck’s commitment to quality, fresh perspective, and creative inspiration into all facets of the brand. In addition, his youthful insight, passion, and high-achievement standards will provide guidance as Klipsch works to develop fresh, lifestyle-focused products that meet the needs of new demographics, while still incorporating the brand’s legendary audio performance. This announcement coincides with Klipsch’s large-scale sports marketing initiative that incorporates world-renowned athletes into the daily activities fueling the brand and its overall growth. Luck joins fellow Klipsch brand ambassadors that include teammate Robert Mathis, Roy Hibbert, DeMar DeRozan (Toronto Raptors), Josef Newgarden (IndyCar) and Graham Rahal (IndyCar).
Follow Chris Fultz on Twitter @cafultzISR